Rockwell Autosport

Rockwell Autosport Development asked me to design Daytona-themed merchandise for its race team, showcasing its car in the livery of its sponsor, Belgard and Techniseal Racing. I illustrated a t-shirt graphic built around the car itself.

Since the merchandise was meant to celebrate the car, it needed to be the clear focus. I kept the sponsor's blue and green true to the real livery and pulled the rest of the palette back to muted slate and pale lime, letting the car stand out against the track rather than compete with it. The banked wall, catch fence, and bold lettering place it at Daytona at a glance, while streaks of motion carry the speed of race day onto the shirt.