Hyperfest

Hyperfest is a weekend motorsports festival where fans camp out for drifting, racing, and live music. I designed a t-shirt graphic for the event, aiming to capture both the brand's identity and the feeling of being there.

The festival atmosphere is as much a part of Hyperfest as the racing itself, so I built the layout around music merchandise, giving the shirt the familiar look of a band tee. An outdoorsy theme and a palette of sunset colors evoke the best part of camping, the evening after a long day at the track when everyone winds down together. Working in the extreme motorsports preserved the energy that defines the brand, so the shirt reads as Hyperfest at a glance.