Gators Cycling

For the University of Florida's Gators Cycling Club, I built a visual identity from the ground up, including a new logo, a printed sticker, ride schedules, and a series of social media posts. The goal was a recognizable brand that would grow membership and drive turnout at volunteer events.

Interviews with members and research into other collegiate clubs showed that the club needed an identity people would recognize and want to join. I explored logo concepts built around the club's racing spirit, refining the mark until it held up in both print and digital use. The sticker extended the brand's reach beyond the screen, the ride schedules sorted rides by experience level so newcomers could find their fit, and the posts paired familiar UF branding with welcoming copy.