Connsulting

Connsulting is an engineering consultancy run by a single senior operator rather than an agency. Its founder approached me with a simple brief: a minimalist, monochromatic logo built around a fox. I designed both the mark and its wordmark.

A fox suited a consultant whose value lies in reading a situation and adapting to it. I drew it in a single line weight, constructed from simple geometric facets, so it stays minimal and holds up at any size in one color. The wordmark's thin, widely spaced capitals share that line weight, while the overlapping doubled N lets the name's wordplay register at a glance.